How To Implement A Social Media Marketing Strategy
We want to present our thoughts on what it takes for successful social media marketing, social marketing, social campaigns. Often the most effective aspects of social media strategy are overlooked.
Rather than a new way to enhance brand experience, many marketing departments see this aspect of marketing as a chore or calendar plan around sales. While these are important, there is more to the story for successful companies. The process of selling or promotion for a brand, product, or service using social media networks is more competitive then ever, we want to help prevent the biggest headaches most organizations have for your next campaign.
Overlooked Social Media Marketing Strategies
- Factoring Brand Authenticity
- Free Interaction With Customer Base
- Media Planning
Clichés Of Social Media Strategy
- Calendar and Scheduling
- Tracking & KPI’s
- Personas
Social Media Strategy Components That Are Typically Overlooked
Before we dive into the cliché’s of social media strategy planning we want to give you a refresher on what is typically understood by the most successful companies.
01. Importance Of Brand Authenticity In Social Media Strategy
So many times we see companies forget the simple truth of social media. Rather than being what they are, they become an image of what they think they need to be on social media. Many companies mistake production quality for a good experience, they over labor the process. Create something that employees, customers, and enthusiasts can be apart. Rather than playing to an image, create content that helps spur the conversations that are important to your companies success.
No one wants to see follow companies that don’t have them as a customer in mind. No one wants to follow brands that don’t put in a serious effort, regardless of this your customers know what you can provide and why they love you. Respond to the disruptive nature of content and its ability to remind everyone just how great you are in a way that matters.
02. Free Interactions With Customer Base
It may sound redundant but the best social media accounts in the world are experts at getting their clients to interact. They create a comradery between their followers. They create almost an urgency for their audience to carry the torch for them. Rather than people just passively liking or commenting great job, the followers of the biggest accounts in the world take responsibility for the success of their brands. Things like following accounts back, going live, acknowledging customers one on one can be complicated but it’s worth the effort.
Differentiating the platforms of your customers may also help, but overall there is a particular level of familiarity that may lead to advocacy. Your user base and followers can help tremendously when you inspire them in a way that connects them to why they love you. This is why we really believe that the smaller your business the more personable your content needs to be. Be in touch with anything your customer is really paying attention to that matches your ideals and vision.
03. The Missed Opportunities Of Media Planning
Brands that are sophisticated understand media, and this is not limited to video and photography. Brands that are worth their weight in gold know how to communicate in every type of content that is practical. Meme’s, gifs, longform animation, a new look for their brands YouTube, repeatable slogans, or anything else in existence in terms of creation can be apart of your media calendar. This aspects ability to translate that you are not a one trick pony is extremely important for brands aspiring recognition.
Mistakes That We Hope You Don’t Make
The wrong focus for a company starting out on any social media platform can have them dead in the water. These are some key takeaways on what customers just won’t respond too.
01. Going Strictly By A Schedule, Calendars & Overstressing Frequency
Social media experts always stress how often you post. The advice is simple, you post more and you get more engagement. The problem with planning a calendar as a guide can be tricky. The most important thing we can tell you is that if you are dedicated to making great content and using your platforms you won’t have a problem of frequency. If you are using a calendar to keep on task great, if it is the entire basis of your strategy you are already doomed. Typically this is a requirement passed down to a manager due to goals the sales department needs to meet. You can go above and beyond any minimum with the right considerations.
02. Forgetting Practical KPI’s, Unintelligent Analysis, & Exclusively Focusing On Tracking
Social media experts always stress how often you post. The advice is simple, you post more and you get more engagement. The problem with planning a calendar as a guide can be tricky. The most important thing we can tell you is that if you are dedicated to making great content and using your platforms you won’t have a problem of frequency. If you are using a calendar to keep on task great, if it is the entire basis of your strategy you are already doomed. Typically this is a requirement passed down to a manager due to goals the sales department needs to meet. You can go above and beyond any minimum with the right considerations.
03. Thinking Up Personas When They Aren’t Relevant
Social media experts always stress how often you post. The advice is simple, you post more and you get more engagement. The problem with planning a calendar as a guide can be tricky. The most important thing we can tell you is that if you are dedicated to making great content and using your platforms you won’t have a problem of frequency. If you are using a calendar to keep on task great, if it is the entire basis of your strategy you are already doomed. Typically this is a requirement passed down to a manager due to goals the sales department needs to meet. You can go above and beyond any minimum with the right considerations.
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